Summary: Reporting to the Vice President of Marketing, and working with Sales and Marketing management, the individual is responsible for the management of all major company trade shows, conventions and sales meetings. Relationship building, collaboration, communication, organizational and administrative skills are essential. This position requires a Marketing background, event planning and meeting management experience are keys to success in a growing dynamic marketing department.

Essential Duties and Responsibilities include the following. Other duties may be assigned

Manage Strategic Direction for Large “National” Meetings and Related Functions:

· All convention management duties

· Oversee Events Calendar – Develop, Manage and Distribute

· Work at least one year in advance with Product Line Directors, Senior Director of Marketing and Heads of various departments to create agendas, coordinate booth messaging and graphics, manage booth assembly, explore association sponsorships and develop and implement meeting plan.

· Hold planning sessions 3-6 months in advance of meeting to set objectives and plan strategies for booth, speakers on the agenda when relevant, related marketing literature and mailings

· Manage details for completing applications and acquiring checks for exhibit space, coordinate registration and hotel arrangements

· Organize related customer functions/dinners

· Distribute Attendee information prior to and during the event

· Establish Budgets, Track Expenses, Process Payments

· Manage purchasing and stocking of give-away items.

· Develop Booth Schedule with Trade Show “Owner” and “Booth Captain”

· Coordinate shipment of product, literature and exhibit props and graphics

· Travel to major shows to oversee set up and dismantling of booth

· Work with outside Exhibit House to coordinate Booth set up and function

· Arrange for lead writing machines to be at the booth

Work with Sales/Marketing on the timely processing and distribution of leads: Oversee system of lead management, ensuring tracking and evaluation of lead quality and ROI

Plan and Manage National Sales Meeting and Major Training Meetings: Work with Sales and Marketing product launches, speaker identification, logistics and management, site assessment and selection, budgets and allocation, venue configuration, hotel rooming reservations, menu/meal planning, general session and breakout rooms, materials, etc.

Contacts Database: Work with Sales and Marketing to develop comprehensive database of company contacts to include exhibit house, advertising agency, meeting attendees, purchased mailing lists, customer attendee lists.

Update Company Web Site: Continually review and evaluate content for accuracy and messaging. Work with internal Marketing Product teams and external vendors to design architecture, develop content and create and incorporate images graphics and content updates including promotions and event postings. Responsible for additional phase launches and maintaining content.

Collateral Management

Coordinate the ordering, stocking, and distribution of Medical Action collateral including Catalogs, Brochures and Sale Sheets

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.

Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.

Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.

Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.

Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.

Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.

Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.

Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.

Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

Ethics - Treats people with respect; Keeps commitments; inspires the trust of others; Works ethically and with integrity; Upholds organizational values.

Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.

Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.

Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.

Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.

Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.

Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.

Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

Education and Experience

Bachelor Degree in Marketing or Business Administration, with a minimum of three years of meeting planning management experience.

Strong Administrative and Computer Skills

Demonstrated success in organizing major sales meetings and national trade shows

Effective written and verbal skills

Ability to plan, organize, collaborate and multi-task, with keen attention to detail. Must be able to oversee multiple projects and production schedules simultaneously with application of analytical, logistical and planning skills

Working experience with advertising agencies, graphics companies, web site developers and exhibit firms

Must be willing to travel extensively and work on weekends as needed

Computer Skills

To perform this job successfully, the individual must have strong working knowledge and ability to utilize Microsoft Word, Excel and PowerPoint. SAP operating systems knowledge preferred.